There has been a lot of hype over Robert Rodriguezs' new movie "Predators." As there should be considering that every time a channel is changed one can't help but come across a trailer for it. This movie is the third installment to the Predator franchise, we all remember the first with Arnold Schwarzenegger, the second with Danny Glover, and now this one starring Adrian Brody (along side others). But the hype isn't due to its guerrilla marketing scheme, no, in fact its over the trailer itself!
The trailer for this film is not in any way, shape, or form offensive. That is unless you watch the Red Band trailer, in which you will see unedited content from the movie. The hype here is over a scene in the trailer that subsequently didn't make it into the film. The scene I am referring to is the one where Adrian Brody's character is being lit up by multiple Predator lasers. However, in the film Brody is only being lit by one laser. As the movie progressed fans became distraught and anxious in anticipation for the "laser scene," which never came might I add.
In an interview with Rodriguez himself the question was brought up pertaining to the "missing scene." Rodriguez informed the press that this scene was in fact only, and I quote, "Shot solely for the trailer." Rodriguez then went on to explain that he often shoots scenes for the trailers of his films with every intention of not using them in the movie. In this case the use of Brody being hit with multiple lasers was to grasp the attention of the audience, make them wonder how the hell he is going to get out of that situation, and yes of course to sell tickets.
Our hats are off to you Rodriguez. You, much like the Predators, have found a way to draw attention to your film (which would be your prey). And just when you got them where you wanted, you pounced on the opportunity to charge them $10.50 at the door. This obviously worked for Rodriguez considering his filmed snagged 3rd place for total sales in its opening weekend. Once again Kudos Rodriguez, Kudos to you!
