No, not the BK Lounge, and you can hate him all you want - I’m not the biggest fan either - but last night LeBron definitely strengthened his brand. No doubt, much of America is completely disgusted in his gross display of narcissism, however it’s hard ignore the amount of publicity his special received.
LeBron’s program generated a 7.3 Nielson Rating and peaked at 9.3 beating every other English language program. That means that at one point during the show, over 10.5 million households were watching…nauseating. The ESPN website received over 300K unique viewers!
Guaranteed, LeBron will sell more jerseys, more tickets, and increase the games' ratings. He joined up with Wade and basically created an expectation for a 2011 Miami Heat Championship. Anything less will be considered failure. Everyone's going to be watching them now.
Hate on him all you want for taking the easy way out and being an attention whore, but recognize his ability to draw the crowd and sell the merch.
We’re Echo Boomers: children of parents from the aging Baby Boomer Generation. Our perspective is different and ideas unique, so take a fresh look at the modern business world through our new Boomer Goggles - through the eyes of Generation Y.
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