Sex sells and we all know that.
The minds behind Axe products know this all too well. In a recent commercial to market their extensive line of hair-care products Axe may have pushed the envelope a little too far. Having only heard about the "risque" new commercial I immediately went to my computer and Youtubed the video. The commercial below is the one I am referring to, personally I enjoyed it but it raised this question: Has Axe gone too far? Will angry parents call the Axe Corporation and complain about the obscene commercial their kids are being exposed to? You be the judge.
The marketers at Axe understand that they are marketing their products to men, men who are looking to make themselves more attractive towards women. With sexual innuendo's such as these its easy to see that the Axe Corporation is doing a fantastic job at reaching their target market.
It's not exactly suitable for a work environment, but it's pretty funny IMO. Axe does a good job hitting the humor of its target market and the types of things it jokes about.
ReplyDeleteThe ad may be repulsive to many, but Echo Boomers not only have a lot of their own money to spend, but many also spend the money of their Baby Boomer parents. EB's may still not spend as much money as BB's, but I don't think Axe is targeting the parents.
I don't think many Baby Boomers are thinking of how they can get the hot chick in the front row of English class to notice them.