The cover is flipping awesome!
It focuses on the business and marketing strategies used by the Grateful Dead and how you can apply them to your situation. The book evidences multiple Dead strategies and shows that the band was more than just Jerry and his face-melting jams, but an intelligent business mind and very much ahead of the curve.
They didn’t follow any of the music industry rules and created a following unlike any other. A following that drove cross-country to see a live show, traded tapes of live shows, and that traded these tapes for tickets.
I can’t wait to buy the book.
Hey Jonathan. We love the cover too. Hope you like the book! Thanks for writing about it.
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