"Shake Well & Buy Often"
Just go ahead and tell me what to do!
Some really well-placed copy: right on the top of the Silk carton. I see it every time I pull the soymilk out of my fridge and I stare at it multiple times a day as I drink right from the carton. I actually love it. I think this means I have to drink more often so I can buy more often.
It’s actually Silk’s packaging that hooked me on soymilk. It compares itself to regular milk and evidences its superiorities. Not to mention it tastes great.
I’m brand loyal to Silk and maybe it’s because of the copy. Are they in my head? Quite possibly, because every time I go to the market and go to buy soymilk, I think “Silk” and I buy two at a time. Great job, Silk.
Oh and yes, I drink organic soymilk…it’s delicious and low in sugar!
Its little things such as these that dedicated customers such as yourself notice.
ReplyDeleteI too enjoy the delicious taste of soy milk over the bland and watery taste of regular milk (not to mention I am lactose intolerant). Yet, as dedicated as I may be to the Silk brand, I have not noticed this copy. I thank you for pointing this out to me.
Oh and in response to your "buying two at a time," Silk offers a convenient two pack of its delicious product.