Tuesday, January 8, 2013
Your 60 Seconds
Can you tell me what you do and how I can benefit from it in 60 seconds or less? If not, you might not hold my attention.
My friend, Jess Wood has a great way of explaining how most business owners are tired from the marching band of salespeople and their constant badgering for new promotions that can increase sales, lower costs, etc. At most, the tired business owner will give you 60 seconds to make your pitch. Can you do it? Can you prove your worth in that time?
We, as business owners, should have the same pitch for ourselves. How am I going to go out and gain business if I can’t explain myself succinctly and informatively on a moment’s notice. Nobody want’s to hear me fumble for words when I explain what I do.
Here’s my 60 second sales pitch for WildWood Catering:
“My name is Jonathan Kaufman and I own WildWood Catering. WildWood is a boutique full-service catering company headquartered in South County who uses the freshest seasonal ingredients to make simply delicious food, highlighting the natural flavors of what grows and is cultivated all around us and in our backyards.
Our services include weddings, large parties, cocktail parties, plattered and individually wrapped lunch deliveries, dinner parties, private dinners, and of course custom events. We specialize in all things farm to table.
We’re a scratch kitchen who sources all our ingredients as local as we can. We strive to be the innovative leader in Rhode Island catering to deliver a creative twist on your everyday favorites, while remaining true to the natural ingredients we use.
We travel the entire state of Rhode Island as well as Eastern Connecticut and South Eastern Massachusetts. We have a reputation of ‘wowing’ our clients and their guests. Let Wildwood Catering wow you and your guests at your next event.”
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